‘Face Narendra Modi First’: The Political Messaging Behind PM's Kashmir Visit

 


Introduction

Prime Minister Narendra Modi's visit to Jammu and Kashmir on June 6, 2025, was much more than a ceremonial inauguration of the Chenab Bridge or the Katra-Srinagar Vande Bharat Express. It was a carefully orchestrated political event aimed at reinforcing his image as a decisive leader and setting the tone for India's national security and development agenda in Kashmir.

The statement that resonated most was his warning to anyone trying to derail J&K’s development: “You will have to face Narendra Modi first.”

The Politics of Presence

This visit marked Modi’s first trip to J&K since Operation Sindoor, India’s retaliatory strike against Pakistan-based terror outfits. In that context, his physical presence in the Valley wasn't just symbolic—it was strategic. Modi was there to reclaim political space and reinforce national control in a region where terrorism and separatist sentiments have often challenged authority.

His stern warning was meant for both internal and external audiences — a message to militants, separatists, and even Pakistan.

Development as a National Security Strategy

The inauguration of infrastructure projects like the world’s highest Chenab railway bridge and the launch of the Vande Bharat Express to Srinagar aren’t just development milestones. In Kashmir, development is politics. Railways, roads, and airports are used as tools to foster connectivity, trust, and integration.

When Modi said, “Tourism connects people, gives employment, and boosts local economies,” he was framing development as an antidote to terrorism. The aim is to generate livelihood so powerful that it overshadows extremist propaganda.

Adil’s Story: Making the Personal Political

By naming Adil, a pony ride operator killed in the Pahalgam terror attack, Modi didn’t just show empathy—he created a symbol. Adil represents the aspirations of ordinary Kashmiris who want to live in peace, earn a living, and raise their children. Highlighting his death turned him into a metaphor for the cost of terrorism and the moral high ground India claims in this fight.

Combining Soft Power with Hard Posturing

While Modi praised the courage of Kashmiris and invoked emotional themes like “Kashmiriyat” and “Insaniyat,” he also emphasized his resolve with surgical vocabulary like “terror camps turned into rubble” and “enemy of humanity.” This blend of empathy and firmness defines Modi's approach to Kashmir.

Political Chess: Sharing Stage with Omar Abdullah

Interestingly, Modi shared the stage with Omar Abdullah, who also used the opportunity to remind the PM about J&K's lost statehood. The juxtaposition of Abdullah’s light-hearted jab and Modi’s strong words created a layered narrative: while the region's mainstream politicians seek restoration of political status, the center remains focused on national integration and security.

Conclusion

“Face Narendra Modi” isn’t just a bold quote—it is a political doctrine. Modi has made it clear that he is the gatekeeper of development and peace in Kashmir. In doing so, he has drawn a clear line between progress and chaos, between nationalism and separatism.

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